An internet presence is becoming mandatory for the majority of businesses. Securing a domain name is a step toward using the Web to achieve success.
Even if you’re not ready to build out a Web site, you can “park” your domain name until you’re ready to develop your Web site. Having a Web site has become a standard element of a new business owner’s marketing game plan.
What is a Domain Name?
On a basic level, domain names are important because the Internet’s addressing scheme is not very effective without them.
Each computer on the Internet has an Internet protocol (IP) address: a unique string of four numbers separated by periods, such as 188.8.131.52. Since remembering the IP addresses of all of your favorite Web sites would be nearly impossible, a group of computer scientists created the domain name system to assign a unique name to each numeric IP address.
But domain names are much more than just a technical shortcut. A short, memorable domain name can make the difference between creating a successful Web presence and getting lost in cyberspace.
Why you need a Domain Name
On the Internet, your domain name is your unique identity. Any individual, business or organization planning to have an Internet presence should invest in a domain name. Having your own domain name, website and email addresses will give you and your business a more professional look. Another reason for a business to register a domain name is to protect copyrights and trademarks, build creditability, increase brand awareness, and search engine positioning.
If you don’t secure a domain name for your business, your competitors might get there first
Many people register domain names to make sure no one can trade on the name they’ve built for themselves.
It’s a smart investment to make for your future
Lots of people secure domain names now for the future when they’ll have time to develop their ideas.
Having a domain name is a way to get exposure for your business
If your business helps people save money on taxes, setting up a Web site using the words ‘save money on taxes’ will help you get greater exposure for your business using the Web as a marketing channel.